#TMI

I have been experimenting with different visuals to use as TMI’s icon. I am thinking about making it a hashtag or a possible red drop. I need to ideate some more until I find something that is powerful enough, but not too obvious. I want it to be something that people look at and are inspired by or become curious about. I want for girls/women to be posting about their periods, the struggles, the body positivity, how they are feeling that week. Maybe girls can even post on their stories about tips to help other girls! Really whatever they feel like posting pertaining to their periods and not being afraid to hide their feelings/experiences.

I haven’t been able to speak to my audience, but this age group is very social media driven and also very curious. Having everything they want to know at the touch of their fingers. The more interesting a social media page it, the more these girls would dive into the page.